Are Vegan Pledges Helping or Hindering the Movement?

Vegan “challenges” are everywhere now. Veganuary, Meatless Mondays, 22-day this, 10-week that. It all sounds motivational — community-based, bite-sized activism, designed to introduce people to the idea that maybe animals aren’t food. But why are we encouraging people to play at justice for a few weeks at a time?

This isn’t to say these challenges are us…