The dairy industry has always been sold to us as natural, necessary, and normal. In countries like Finland, milk has been marketed so aggressively that entire generations grew up believing a glass of cow’s milk was the difference between life and death. Posters in schools, nurses promoting it, even “milk girls” touring classrooms to push it on children, this was propaganda designed to normalise exploitation. It worked. Cheese consumption in Finland has increased fivefold since the 1970s, and milk remains embedded in social identity across the Nordic region.
Dairy Survives on Subsidies, Nostalgia, and Social Pressure
