Dragons Backed the Dog Food Revolution
There’s a quiet revolution happening in pet bowls across the UK. And it didn’t start in Parliament, or on the streets, or even in the vet’s office, it started in Dragons’ Den.
Omni, a vet-founded vegan dog food brand, stepped into the spotlight with a bold pitch: nutritionally complete, allergy-friendly, plant-based food for dogs. What followed wasn’t ju…


