Milk Myths Are Crumbling

And the Industry Knows It

Billions have been spent convincing people that they need to drink the lactation of a cow. That calcium only counts if it comes from a carton with a black-and-white mascot. That plant-based alternatives are a fad, a niche, a joke.

But the numbers are in - and they’re terrifying if your business depends on mothers being forcibly impregnated so their milk …