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The Happy Egg Co 🥚

A Masterclass in Consumer Manipulation

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HERBIVORE CLUB
Apr 10, 2025
∙ Paid

There’s something especially bleak about an industry dressing up exploitation in cartoons and sunshine. That’s exactly what The Happy Egg Co does - slapping a smile on slavery and calling it breakfast.

You’ve probably seen the boxes: bright yellow, cheerful branding, idyllic fields, beaming hens practically doing yoga in the grass. But behind those anima…

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