The UPF Distraction

If you believe the current media panic, the biggest threat to public health is a packet of ingredients you cannot pronounce. “Ultra-processed food” has become a moral category, not a nutritional one. It is used to lump together fizzy drinks, biscuits, supermarket bread, soy milk, plant burgers, margarine, and baby formula as if they share the same biological effects. That framing is not just lazy. It actively protects the foods doing the most damage while casting suspicion on the very alternatives people use to replace them.